2-Day Digital Marketing Bootcamp for the Financial Sector

This 2-day course is designed to quickly equip participants on the latest knowledge of digital marketing specifically for the financial sector. Participants will learn to deploy a wide spectrum of digital marketing tools (like website, AI tools, Facebook, Google, etc.) to increase market share, get more leads and improve profitability. At the end of the 2-day workshop, participants will take a short test and earn a SIM Digital Marketing Certificate.

For group purchase of 10 and more, please contact below

Ang Eu Gene has over 28 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing and has trained over 15,000 professionals and business owners in the last 12 years. He is currently the Principal Trainer of ClickAcademy Asia, and Director of ClickInsights. He has trained and consulted many professionals in the financial sector including financial institutions like Citibank, HSBC, OCBC, UOB, DBS, Allianz, Prudential, Great Eastern and many more.
Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).
He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills. In addition, Eu Gene is a Certified Alibaba GDT (Global Digital Talent) Trainer.

• Overview of digital marketing
• Artificial Intelligence (AI) and Machine Learning (ML) in marketing
• Owned media – website, blogs, microsites, landing pages, apps, social media accounts
• Market and competitive research
• Content marketing and creating great content
• Earned media – viral campaigns and influencer marketing

Digital Marketing Fundamentals & Trends

• Paid media channels – social media (Facebook, Instagram, Tik Tok, YouTube, LinkedIn), messaging apps (WhatsApp, Telegram), email marketing, display and programmatic advertising, search engine (Google)
• Overview of search engine marketing
• Best practices in Facebook advertising
• Measuring success, KPIs and metrics

Paid Digital Ads Channels

This programme targets business owners, marketing professionals and individuals who want to quickly level up their digital marketing knowledge and apply these tactics for the business in the financial sector. There is no pre-requisite for this programme but participants with at least 2 years of business or marketing experience is preferred.

• Learn how to increase your online leads by at least 4x and get more customers
• Explore how to use artificial intelligence (AI) tools to cut down at least 50% of marketing costs
• Understand the 2022 Facebook and Google advertising algorithm to improve ad performance
• See examples of how international financial institutions use digital marketing to reach new customers and increase sales
• Earn a reputable digital marketing certificate from an established Singapore education institute